Now Hiring: Regional Sales Manager – West

Now Hiring: Regional Sales Manager – West

Position Title: Regional Sales Manager – West

Reports to: Director of National Sales

Start Date: Q4 2024

Location: Western US (remote position)

Company Profile:

Force of Nature is a champion for regenerative agriculture and wildlife conservation. We are committed to educating consumers that animal agriculture, when managed in a manner that emulates the diverse harmony in nature, improves welfare, creates the most nutrient dense food available and ultimately produces a positive return on the planet. We exist to give consumers an opportunity to vote for environmental regeneration through their purchasing power of fresh/frozen meat and to ultimately reclaim the legacy of meat. At a time when industrialized and commoditized conventional agriculture is wreaking devastation, and many false profits are generating headlines with lab based or highly processed alternatives that are really no better for you or the environment; we are here to prove that nature got it right. There is no doubt that together, we can heal our environment, restore our health, and end the agricultural system that is depleting our natural resources.


*Note that responsibilities may be added or adjusted over time.


  • Accountability to annual sales plan within assigned account base in Western US
  • Managing buyer level relationships to achieve FoN sales objectives within assigned accounts including management of category reviews, new item placements and ongoing promotional calendars
  • Ownership and communication of recurring updates to plans and forecasts within assigned accounts
  • Execute growth within assigned sales territory opening new accounts, distributors and expanding TPD
  • Strategic and collaborative building of annual trade promotion calendar across retail customers
  • Identify opportunities to build strong connections with key individuals and form meaningful and impactful relationships that benefit the FON brand (from consumer to buyers and everyone in between).
  • Identify key targets nationwide and determine strategies with Director of Sales to pursue and win new business
  • Ensure best in class street level execution through ongoing sales blitzes by coordinating with Sales Director, Field Sales Manager, and broker network
  • Monitor performance data vs expectations and communicate effectively to adjust plans and forecasts accordingly (know your business)
  • Setting performance expectations and managing internally or through appointed brokers and distributors to achieve quality distribution in targeted accounts, including ensuring timely execution on new item introductions, schematic implementation and promotional programming and that they have all necessary resources required to succeed in the market place (e.g., product samples, sell sheets, promotional calendars. POS, etc)
  • Support distributor set up, lead ongoing management where assigned
  • Support foodservice sales and account relationships within regional territory as needed


  • Execute demos at retail locations and events as needed
  • Ensure that all related POS (e.g. shelf strips, freezer clings, etc.) are ordered in the right quantities and utilized effectively in the marketplace
  • Conduct regular in store audits to ensure merchandising standards are adhered to and promotional programming is being executed
  • Ownership and execution of key trade shows to represent the brand and develop sales opportunities
  • Manage planning and execution of all B2B support programs/projects to drive trial, advance sell-through, and increase demand at the retailer level.
  • Support new retail onboarding and expansion with relevant instore and digital assets and communications.
  • Work with marketing team to create and distribute engaging educational assets for buyers, distributors, and retail teams.
  • Building and executing strategic market blitz plans to support sales in regions & retailers that are critical to sales department goals and objectives
  • Represent the brand to the Force of Nature standard in the field


  • Team player
  • Commitment to Force of Nature’s mission to Reclaim the Legacy of Meat
  • Passion and enthusiasm for regenerative agriculture
  • Passion for an active health & wellness lifestyle
  • Sales experience required
  • Marketing experience desired
  • Proven ability to work and travel independently as well as collaboratively; highly adaptable & resourceful
  • Go getter mentality with strong desire to drive results
  • Strong planning, organizational, project management skills along with excellent interpersonal, written/oral communication and presentation skills,
  • Competence working in Microsoft Office suite with proficiency in Microsoft Excel and PowerPoint
  • Demonstrated ability to excel in a hands-on, fast paced entrepreneurial environment
  • Must have the ability to be successful in conditions which include multiple and sometimes conflicting priorities, extended work schedules and demanding deadlines
  • Ability to proactively execute on opportunities to add value while being scrappy in a start-up environment

Please email cover letter and resume to: