A letter from our founders - 2024 Recap

December 30, 2024 Force of Nature

Dear Force of Nature Community,

As we wrap up 2024, we find ourselves in awe of what we’ve been able to achieve together. This has been a landmark year for Force of Nature, one defined by bold moves, powerful collaborations, and steady growth. More than anything, we are immensely proud of how our team and community have risen to the challenge, propelling our mission forward and reinforcing our commitment to positively impacting human health and the health of our land, animals, and communities through the principles of regenerative agriculture.

This year, we took significant steps forward—impacting over 2 million acres, welcoming thousands more into the regenerative fold, and expanding partnerships with some of the best ranchers in the U.S. We’ve not only brought more regional producers on board, but we’ve also expanded our network of processing partners, making it possible to offer a greater variety of the highest-quality products to more people than ever before. Our growth in-store with core items and bold innovation has been remarkable, and it’s thrilling to see our products resonating deeply with so many of you.

At the heart of everything, though, is you—our community. Our farmers, working on the land and making an impact through their continuous improvement of regenerative practices. But none of that progress would be possible without consumers like you, who are on the front line, voting with your dollars for meaningful change. You have been with us every step of the way—providing invaluable feedback, holding us accountable, and cheering us on. Your voices ensure that we remain steadfast in our values, choosing health and quality over shortcuts. Knowing you’re on this journey with us fuels our determination and reinforces our belief in what’s possible.

Of course, it wasn’t all smooth sailing. Balancing economic realities while maintaining the highest level of integrity is a constant challenge, especially in an environment where the term “regenerative” is increasingly being greenwashed and watered down. We remain resolute in upholding the highest standards, no matter what bureaucrats, brands, or third parties are willing to roll out to gain credit for doing less. These trials have only strengthened our resolve. We will continue to use our scale and influence to bring ethically raised, nutrient-dense food to the market and make it more convenient to access.

In this pursuit, we’ve welcomed new faces to the Force of Nature family. Today, we are a team of 35 passionate people across eleven states, all working tirelessly to bring our mission to life. Like many of you, we were Force of Nature customers first, inspired to build a healthier, more sustainable, and hopeful food system.

Looking ahead, we’re incredibly excited about what’s on the horizon. We’re raising the bar again—introducing new proteins with the same unwavering commitment to excellence, exploring deeper research into health and nutrition, and developing replicable models for farmers and ranchers to validate the benefits of regenerative practices.

To each of you who has been with us from the beginning, and to those who have just joined, thank you. You are part of this journey, and we are constantly inspired by your dedication and belief in what’s possible. Together, we are not just changing the food system—we are setting a new standard and showing the world what “regenerative” truly means.

To see more of what we accomplished this year and the incredible work of our ranching partners, watch our 2024 recap video on YouTube and join us as we look forward to all that’s to come.