Now Hiring: Field Sales Manager – East

Reports to: Head of Field Sales

Location: Eastern U.S. — Northeast preferred

Travel: Up to 70%

Company Profile:

Force of Nature is a champion for regenerative agriculture and wildlife conservation. We are committed to educating consumers that animal agriculture, when managed in a manner that emulates the diverse harmony in nature, improves welfare, creates the most nutrient dense food available and ultimately produces a positive return on the planet. We exist to give consumers an opportunity to vote for environmental regeneration through their purchasing power of fresh/frozen meat and to ultimately reclaim the legacy of meat. At a time when industrialized and commoditized conventional agriculture is wreaking devastation and many false profits are generating headlines with lab based or highly processed alternatives that are really no better for you or the environment; we are here to prove that nature got it right. There is no doubt that together, we can heal our environment, restore our health, and end the agricultural system that is depleting our natural resources.

Position Scope:

The Field Sales Manager – East is responsible for growing Force of Nature’s presence throughout the Eastern U.S. through hands-on field sales, retail execution, new business development, and customer relationships. Will need to occasionally travel to and support other regions based on the needs of the total business.

This is a highly independent, field-based role. The Field Sales Manager will spend significant time in the market working directly with retailers, distributors, brokers, and prospective customers to expand distribution, improve execution, and drive sales.

Major Responsibilities

*Note that responsibilities may be added or adjusted over time.

Field Sales

• Coordinate with Field Sales Leader and National Sales Director on organizing and executing field sales efforts.
• Build and execute strategic market blitz plans to support sales in regions & retailers that are critical to sales department goals and objectives (2-3 out of home market blitzes per month).
• Visit and engage with a target of 40 stores per week, selling in new programs, supporting existing programs, and being a brand champion while contributing to department and company goals.
• Deliver follow up from field sales blitzes in timely and accurate manner effectively delivering positive return on the investment of time and company resources in the field.
• Work with Field Sales Leader, National Sales Director, and Regional Sales Managers to help map out quarterly field sales plans, goals, and timelines.
• Work with Director of Fresh on strategic opportunities to support new and existing fresh programs.
• Track progress on field sales blitzes and maintain comprehensive log to help RSMs channel communication to retail buyers and category managers.
• Identify opportunities to make improvements to Field Sales reporting and process.
• Identify and report QA issues and challenges in the field.
• Represent the brand to the highest Force of Nature standard in the field.
• Create target list of independents and call on potential customers while on field sales blitzes to gain distribution into new accounts.
• Accountability to annual sales plan.
• Support of annual trade promotional calendar in the field.
• Ensure timely execution on new item introductions, schematic implementation and promotional programming to ensure accounts have all necessary resources required to succeed in the market (e.g., product samples, sell sheets, POS, etc).
• Analyze distribution reports to determine market coverage and opportunities.
• Conduct in-store audits (via broker management or in person) to ensure merchandising standards are adhered to and promotional programming is executed.
• Identify opportunities to build strong connections with key individuals and form meaningful and impactful relationships that benefit the FON brand (from consumer to buyers and everyone in between).
• Support in executing FoN goals in multiple selling channels:
  • Retail
    • Support sales in key independent, regional & national retailers executing market sales blitzes routinely and with great results.
    • Support distributor sales efforts driving increased ACV & velocity at the shelf.
  • Food Service
    • Work with Foodservice manager to support growth in this channel, especially in the local market.
    • Support sales efforts at regional foodservice distributor partners.
  • Direct Wholesale
    • Identify and sell into key non-traditional sales outlets.
    • Support the development of and execution of innovative selling opportunities.
• Support in onboarding new retailers, distributors and brokers in vetting, gathering and completing of essential onboarding documents.
• Technical capabilities for using a suite of systems to support sales planning, customer management, and analytics.

Marketing

• Work with Retail Marketing Manager on POS needs, promotional support, and all marketing related-activity.
• Aid in retailer marketing support execution driving maximum value out of opportunities including the execution and implementation of POS, signage, merchandising, demo support and distribution of swag.
• Ensure that all POS & Swag (e.g. freezers, shelf talkers, trays, hats, t-shirts, VIP Coupons etc.) are utilized effectively in the marketplace.
• Assist with trade shows, retail events and local community activations in the territory.

Cross Functional Support

• Cultural support both internally and externally.
• Support any needs of the business and be a trusted and dedicated member of the team.
• Work closely with Operations, Marketing, & Finance to ensure needs of the business are met at Field Sales level.

Essential Qualifications

• Strong relationship builder who is comfortable initiating conversations and developing business.
• Sales experience preferred; CPG, grocery, natural products, or food experience is a plus.
• Self-directed, organized, resourceful, and comfortable managing a large territory independently.
• Strong planning, communication, and follow-through.
• Ability to work effectively in a fast-paced, entrepreneurial environment.
• Comfortable traveling extensively and working independently.
• Strong digital proficiency and ability to confidently navigate modern business technology and software.
• Passion for Force of Nature’s mission and regenerative agriculture.
• Based in a major Eastern market with strong access throughout the Northeast; NY/NJ preferred.
• Ability to travel up to 70% of the time.

Please email cover letter and resume to: jobs@forceofnaturemeats.com