Now Hiring: Trade & Retail Marketing Manager

February 5, 2024 Force of Nature

Position Title: Trade Marketing Manager

Reports to: Director of Marketing

Start Date: ASAP

Location: Austin, TX

Company Profile:

Based in Austin, Texas, Force of Nature Meats is an innovative company dedicated to revolutionizing the meat industry with a focus on sustainability, ethical sourcing, and uncompromised quality. Our mission is to provide consumers with a variety of meats that are not only delicious but also responsibly harvested from free-roaming animals. We believe in the power of nature and strive to maintain a harmonious balance with the environment in all our practices. Our range includes grass-fed beef, free-range poultry, and wild game, all sourced from local ranches committed to humane practices. At Force of Nature Meats, we are more than a company; we are a community of like-minded individuals passionate about making a positive impact on our planet.

Job Summary:

The trade and retail marketing manager is responsible for leading and managing trade and retail marketing strategies and initiatives. This position focuses on building and scaling strategies that drive brand visibility and maximize sales growth.

Key Responsibilities:

Campaign and Program Management: Direct all retail and shopper marketing campaigns, designing innovative strategies that boost customer engagement and drive sales.
Sales Support: Create and distribute effective sell-in and sell-through assets to assist the sales team in promoting our products to retailers and distributors.
Relationship Building: Develop and maintain robust relationships with key account B2B marketing teams to foster collaboration and enhance marketing efforts.
Trade Show Management: Plan, organize, and execute targeted trade shows and retail events to maximize brand exposure and product visibility. Handle all event logistics, including booth design, staffing, and post-event follow-up.
Demo Program Oversight: Lead the demo program, ensuring that product demonstrations at events and retail locations are executed flawlessly.
Field Marketing Support: Manage relevant field marketing activities to ensure marketing efforts are aligned with overall brand strategies and objectives.
Research and Insights. Collaborate with marketing, sales and finance to research & analyze results to understand unique customer and market trends, and campaign performance to provide insights for strategic decision-making.
Analytics and Reporting: Evaluate the success of marketing activities and trade shows, providing comprehensive reports to senior management and using insights to refine marketing strategies.
Budget Management: Manage the trade & retail marketing budget allocated, ensuring optimal resource allocation
Other duties as assigned.

Required Skills/Abilities:

Strategic Planning and Execution: Ability to develop and implement effective marketing strategies that align with overall business goals, specifically for B2B accounts.
Relationship Management: Strong skills in building and maintaining relationships with key stakeholders, including cross functional teams, external partners and B2B customers.
Sales and Marketing Expertise: Deep understanding of sales processes and marketing principles, with the ability to drive sales growth through innovative marketing initiatives.
Communication Skills: Excellent verbal and written communication skills, with the ability to effectively convey complex ideas and influence decision-makers.
Team Management: Proven management skills with experience in motivating cross-functional teams to achieve business objectives.
Financial Acumen: Ability to manage budgets, analyze sales data, and measure the effectiveness of marketing campaigns.
Adaptability and Problem-Solving: Agility in adapting to changing market conditions and finding creative solutions to business challenges.
Technology Proficiency: Familiarity with digital marketing tools, project management software, and GoogleSuite.
Ability to work collaboratively in a fast-paced environment with frequently changing priorities and deliver results against KPI’s.
A passion for health and sustainability.
Expected travel < 10%