Impacting Land & Hearts Collection: "Horny Toad" Hat

This bestselling Richardson trucker hat features a well-known Texas icon, the horny toad (Texas Horned Lizard). In the words of our CEO, “You had me at Horny Toad.” Reminiscing, how he used to see these small critters all over the land he lived on in his youth. Having this beloved species on the endangered species list is a wake-up call from nature to take action. 

Together, let's shed light on the imminent threats posed by habitat loss, largely stemming from industrial agriculture. Join us in raising awareness of the threats facing these magnificent animals due to habitat loss, and look awesome doing it in your new favorite hat. 

All month long, all proceeds from this collection will benefit Texas Parks and Wildlife's Stewards of the Wild. Stewards of the Wild, Texas Parks and Wildlife Foundation's conservation leadership program, equips emerging leaders aged 21 to 45 with opportunities to actively participate in the stewardship of Texas' wild things and wild places by providing education, networking, and outdoor experiences.