A Better Chicken: Re-imagining Poultry From the Ground Up

Watch the Film & Join the Movement

The chicken on your plate has come a long way from its wild origins in the Asian jungle. Somewhere between the forest floor and the supermarket shelf, chicken lost its spark and consumers lost trust.

At Force of Nature, we refuse to accept a system built on speed at the expense of vitality. The Force of Nature Chicken Protocol restores dignity to the bird, integrity to the land, and nutrients to your food. Our video, “A Better Chicken” is a first look at how we’re doing it—and why it matters.

Why We Had to Reinvent Chicken

Chicken is America’s go-to protein—but it’s also the meat most distorted by industrial shortcuts. In barely six weeks a conventional broiler can reach market weight, yet many birds can’t even stand under their own mass. Nutrition, flavor, animal welfare, and soil health have all been sacrificed for speed to market. We built the Force of Nature “Better Chicken” Program to prove there’s another path: slow-growing heritage breeds, true daily pasture access, organic on-farm feed, and integrated ecosystem design—all rolled into one standard that didn’t exist until now.

From Jungle Fowl to Feeders on Repeat

Today’s commodity chicken is a by-product of a numbers game: grow as fast as possible, harvest as soon as possible, repeat. Birds bred for hyper-growth spend most of their lives literally sitting all day at a feeder. The result is frail animals, depleted soils, and chicken that does little to nourish us beyond calories.

We believe a bird’s life should serve a purpose beyond the value it provides us. That conviction drives every decision in our program.

The Force of Nature Chicken Protocol

When we couldn’t find standards high enough, we wrote our own.

Read the full Chicken Protocol here.

Voting With Your Fork—And Your Dollar

When you choose Force of Nature Chicken, you’re investing in farmers who farm with the land, not against it. You’re backing a supply chain that puts life first—life in the soil, life in the animal, life in the community.

This is better for our health, better for our animals, and better for our future. And it tastes like it, too.